As I Am

Dr Syed, the founder of As I Am, has invested his knowledge in hair care for 37 years, creating As I Am in 2011. These products are specially formulated for natural tightly-coiled textured hair types. As I Am continues to allow you to moisturise and define your curl patterns from the comfort of your own home. After ten years, this brand is still 100% owned and operated by the Syed Family, who make monthly donations to 25 amazing causes with every sale made. As I Am is a Nandi Nicole clean beauty favourite.